THE HEART OF LUCKYNELLY
In 2012, after several years in fashion, I made a decision:
Luxury must never come at the cost of a life.
The fashion world around me felt loud, trend-driven and too often detached from compassion. I knew I could not call something beautiful if it required suffering.
That was the moment LUCKYNELLY - BERLIN was born — a house built on compassion, craftsmanship and responsibility.
The name comes from two souls who changed my life forever: my dog Nelly and a rescued rabbit named Lucky.
They are the reason this brand exists.
LUCKYNELLY is not just a label.
It is a promise.
Christine Rochlitz – Founder & Creative Director in the LUCKYNELLY studio in Berlin
Lucky & Nelly – Our Co-Founders, Lucky the rescued rabbit with Nelly the Bearded Collie
LUCKY & NELLY
About a year later, I found a small, starving rabbit in a glass box. A handwritten sign read:
“Hello, I’m Lucky. Please take me with you quickly. I’m already six months old.”
I took him home.
When I opened the box in my apartment, Lucky ran straight to Nelly and hid under her. She gently licked his ears. From that moment on, they were inseparable — pure trust between two animals that were never meant to belong together.
That moment defined everything:
Kindness.
Protection.
Respect for life.
When I later searched for a name for my new brand, I kept returning to Lucky and Nelly. They embodied everything I wanted this house to stand for: love for animals, tenderness, individuality and strength.
That is how LUCKYNELLY was born.
Lucky and Nelly are no longer with us, but they remain our true muses, our silent co-founders and the emotional core of everything we create.
We refuse pain as a price for style.
Every piece we create is meant to honour life, not take it.
LUCKYNELLY is a commitment to a future where beauty, craftsmanship and respect for life belong together.
OUR FEMALE FOUNDER
With a deep sensitivity for form, texture and colour — and the belief that fashion can unite art and ethics — Christine chose not to follow the traditional luxury system. She chose to redefine it.
Every collection is personally designed in Berlin. Every piece passes through our studio process and becomes more than an accessory: a sculptural object with emotion, presence and identity.
When you choose LUCKYNELLY, you enter a direct dialogue with the designer.
From the beginning, Christine refused to accept animal leather as the only language of luxury.
Instead, she began researching next-generation plant-based materials with precision and persistence —
materials that are tactile, durable, sculptural and kind.
What started as experimentation became identity.
Today, LUCKYNELLY transforms consciously selected vegan and plant-based materials into limited accessories and one-of-a-kind pieces, designed and manufactured in Berlin.
COCOA DRIP — NUTICO × LUCKYNELLY
„Smells like chocolate. Wears like couture.”
The Cocoa Drip Purse is made from NUTICO’s bio-based material derived from chocolate by-products — vegan, cruelty-free and handcrafted in Berlin.
A subtle chocolate note included.
Cocoa Drip transforms chocolate by-products into collectible couture: a bio-based material collaboration with NUTICO.
One-of-one on request.
Lead time approx. 4–6 weeks
INTERNATIONAL RECOGNITION
International fashion media including British Vogue, ELLE, Harper’s Bazaar and Cosmopolitan soon recognized LUCKYNELLY for its distinctive approach to vegan luxury.
“My goal is simple,” Christine says.
“Luxury should never hurt. Luxury should move you.”
For us, nature is not a trend. It is the original designer.
